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Pimpernel Range

Discover the timeless beauty of the William Morris Pimpernel collection, featuring one of the most iconic designs from the Arts & Crafts movement. Originally created by William Morris in 1876, Pimpernel is celebrated for its intricate arrangement of winding stems, delicate flowers and flowing foliage, inspired by the natural beauty of the English countryside.

The William Morris Pimpernel range brings this classic heritage design to a selection of home accessories and kitchen textiles, including cushions, seat pads, aprons, tea cosies, table linen and decorative furnishings. Available in a variety of colourways, the collection combines Morris’s unmistakable craftsmanship with practical products designed for modern living.

Perfect for traditional homes, country cottages and contemporary interiors alike, the Pimpernel collection adds elegance, character and timeless style to any room. Whether you are refreshing your décor, creating a coordinated interior scheme or searching for a thoughtful gift, William Morris Pimpernel offers enduring beauty inspired by one of Britain’s greatest designers.

Frequently Asked Questions

What is the William Morris Pimpernel design?

Pimpernel is one of William Morris’s most famous patterns, featuring intertwining flowers, leaves and scrolling stems inspired by nature and the Arts & Crafts movement.

What products are available in the Pimpernel collection?

The collection includes cushions, seat pads, aprons, tea cosies, tablecloths, table runners and other coordinating home accessories.

What style of home does Pimpernel suit?

The intricate botanical design works beautifully in country cottages, period homes, traditional interiors and modern homes looking to add heritage character.

Can I coordinate multiple Pimpernel products together?

Yes, the collection is designed to work harmoniously across different home accessories, helping create a coordinated William Morris-inspired look.

Are Pimpernel products suitable as gifts?

Absolutely. The collection makes an excellent gift for William Morris enthusiasts, housewarmings, birthdays and special occasions.