Discover the timeless beauty of the William Morris Pimpernel collection, featuring one of the most iconic designs from the Arts & Crafts movement. Originally created by William Morris in 1876, Pimpernel is celebrated for its intricate arrangement of winding stems, delicate flowers and flowing foliage, inspired by the natural beauty of the English countryside.
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The William Morris Pimpernel range brings this classic heritage design to a selection of home accessories and kitchen textiles, including cushions, seat pads, aprons, tea cosies, table linen and decorative furnishings. Available in a variety of colourways, the collection combines Morris’s unmistakable craftsmanship with practical products designed for modern living.
Perfect for traditional homes, country cottages and contemporary interiors alike, the Pimpernel collection adds elegance, character and timeless style to any room. Whether you are refreshing your décor, creating a coordinated interior scheme or searching for a thoughtful gift, William Morris Pimpernel offers enduring beauty inspired by one of Britain’s greatest designers.