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Pimpernel - Aubergine

Bring rich colour and timeless Arts & Crafts style into your home with the William Morris Pimpernel Aubergine collection. Featuring one of William Morris’s most celebrated designs, Pimpernel was originally created in 1876 and remains a favourite for its intricate botanical pattern of curling leaves, delicate flowers and flowing stems inspired by the English countryside.

The Aubergine colourway adds depth and sophistication to this iconic design, combining warm plum and purple tones with the detailed artwork that has made Pimpernel one of Morris’s most recognisable patterns. The collection includes coordinating cushions, seat pads, aprons, tea cosies, table linen and home accessories, allowing you to create a beautifully coordinated look throughout your home.

Perfect for kitchens, dining rooms, living rooms and country-style interiors, the William Morris Pimpernel Aubergine range blends heritage design with everyday practicality. Crafted from quality fabrics and designed for lasting enjoyment, these timeless home furnishings bring elegance, comfort and classic British style to any space.

Frequently Asked Questions

What is the William Morris Pimpernel Aubergine collection?

The collection features products decorated with William Morris’s iconic Pimpernel pattern in a rich aubergine colourway, bringing classic Arts & Crafts design into modern homes.

What products are available in the Pimpernel Aubergine range?

The range includes cushions, seat pads, aprons, tea cosies, tablecloths, runners and coordinating home accessories.

Why is Pimpernel one of William Morris’s most popular designs?

Its flowing botanical pattern, intricate detail and timeless elegance have made it one of the most enduring and recognisable William Morris designs.

What makes the Aubergine colourway popular?

The rich plum and purple tones create a warm, luxurious feel while highlighting the intricate botanical details of the original design.

Are the products machine washable?

Most textile items are machine washable, but we recommend checking the care instructions provided with each product.